Colour Contrast

A high colour contrast factor will improve legibility. Here are the best combinations ranked in order of legibility from a distance

Color Combination Effects

Contrast Solutions

Weak colour contrasts can be strengthened with an outline or drop shadow.

Effective Sign Design

Your sign is the first thing customers notice about your business. It is a powerful tool in creating a first and lasting impression. Use effective design elements to create a sign that is for your specific needs. Use these design elements and produce impact!

Best impact is with photos. Photos can increase recall by 300% and they communicate more information by activating the senses and stimulating impulse purchases.

Full colour graphics create the highest awareness of all stages.

Borders increase reading speed by 26% and second colours add visual interest and improve reader reaction by 78%.

Even a plain sign builds awareness through low-cost, multiple impressions, reinforcing your advertising message.

Here are some additional points to consider when designing an effective sign.

Distance and visibility

Generally you will need and inch of height for every 10ft of viewing distance. When you don't have room for lettering as large as you would like, try using light coloured letters on a dark background. The contrast makes the letters appear larger and viewers will find it easier to read.

Key words should be emphasized in larger letters, bolder typestyling and additional colours.

Typestyle selection is critical to the effectiveness of the sign. Many script and specialty typestyles are difficult to read over greater distances.