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Friday, January 23, 2015

Colour Contrast-Part 1


In a previous blog we showed how powerful first impressions are to customers. You do not have a lot of time to get your message across- especially when it is on a sign. Most scenarios involve people driving by and noticing your sign, quickly reading it, and forming an opinion about your business or service. The sign is not the only criteria they will take into account, but for this blog, let's just focus on your sign...

The most important 2 things about your sign are that it is noticeable and that it is legible. Let's work on the noticeable part today. In order that the sign be noticeable, it has to initially catch the eye of the distracted observer. You may already have your company logo etc and want to work with those colours, but if you are deciding what colours are the best to use for eye-catching signage...here is the first group according to legibilty from a distance.

Black on Yellow

White on Black

Yellow on Black

Black on White

Blue on White

White on Blue

Yellow on Blue or reverse

These are the top two colour choices for sign legibility. Stay tuned for Part 2 of Colour Contrast.




Posted by Stephanie at 1:33 PM
Edited on: Friday, June 16, 2017 11:18 AM